A partir da pesquisa conduzida pela The Toy Intelligencer com os três maiores varejistas da América do Norte: Walmart, Target e Amazon foram divulgados os brinquedos e as licenças que estiveram em alta em 2021.
Esses varejistas procuram brinquedos com o indescritível fator “Uau”, o preço justo e um amplo suporte publicitário das empresas de brinquedos.
Juntas, as três listas reuniram 231 brinquedos, dos quais 73 (31%) traziam licenças. E quem foi o grande vencedor? Não surpreendentemente, The Walt Disney Company. Entre Marvel, Star Wars, Disney Classics e Disney Princesses, The Walt Disney Company listou um total de 36 itens de 73.
Curiosamente, depois da The Walt Disney Company, vem National Geographic e marcas para adultos como John Deere, Jeep, UPS e Black & Decker aparecem na listagem. Isso levanta a questão: por que marcas mais voltadas para adultos não estão licenciando brinquedos?
Notou-se a ausência de brinquedos com franquias de novos filmes como Venom, Black Widow, Encanto, Jungle Cruise e Eternals. A resposta é que em virtude da pandemia e o risco de cinemas vazios, estas propriedades não motivaram as empresas a investirem.
Abaixo estão duas listas. A primeira indica os detentores das licenças, a segunda os brinquedos.
LICENÇAS
Marvel (11)
Disney Classics (10)
Disney Princesses (9)
National Geographic (6)
Star Wars (6)
Monster Jam (4)
Bluey (3)
Batman (2)
Jurassic (2)
Animal Planet (1)
Baby Shark (1)
Black & Decker (1)
Blues Clues (1)
Cocomelon (1)
Doc McStuffins (1)
Fast & Furious (1)
Ghost Busters (1)
Harry Potter (1)
Hello Kitty (1)
Jeep (1)
John Deere (1)
Paw Patrol (1)
Peppa Pig (1)
PJ Masks (1)
Roblox (1)
Ryan’s World (1)
Space Jam (1)
Super Friends (1)
UPS (1)
PRODUTOS
· Animal Planet Deep Sea Shark Rescue Submarine Set
· Pinkfong Baby Shark Baby Shark House Playset
· All Terrain Batmobile RC
· Batman RC All-Terrain Vehicle
· Black & Decker Kids Power Tooks Workshop
· Blues Clues Cooking Set
· Bluey Ultimate Caravan
· Bluey 4WD Campervan Playset
· Bluey & Jean Luc’s Caravan Adventures Playset
· Spark Create Imagine Cocomelon Bus
· BYJU’s Magic Workbooks Disney
· Treasures from the Disney Vault
· Disney Villains Black and Brights Collection Fashion Dolls
· Disney Treasures from the Vault Limited Edition
· Disney Wooden Toys Toy Story Balance Blocks
· Disney Princesses Royal Collection
· Disney Princess Style Collection
· Disney Princess Dress Up Trunk
· Disney Princesses Dance & Dream Dollhouse
· Disney Princesses Ultimate Celebration Castle
· Disney Doc McStuffins Doctor’s Bag
· Fast & Furious Brian’s 2002 Nissan
· Ghostbusters Firehouse
· Harry Potter Hogwarts Wizard’s Chess
· 1:24 Die-Cast Nissan with Hello Kitty
· 12V Jeep Gladiator Children’s Ride On in a variety of colors
· John Deere Monster Tractor
· Jurassic World Legacy Collection – Tyrannosaurus Rex
· Jurassic World Stomp N’ Escape Tyrannosaurus Rex
· Marvel The Guardians Ship
· LEGO Marvel Avengers: Endgame Final Battle
· Marvel Avengers: Endgame Final Battle
· Marvel Iron Man Monger Mayhem
· Pop Marvel Year of the Shield
· Marvel Tony Star’s Sakaarian Iron Man
· Marvel Hot Wheels Spider-Man Web Car
· Black Panther Drago Flyer
· Marvel Spider-Man Super Web Slinger
· Marvel Spidey and his Amazing Friends
· Yahtzee Jr. Marvel Spidey
· Marvel Captain America Building Kit
· Mickey and Friends Farm
· Disney Baby Mickey Mouse Seaplane
· Mickey and the Beanstalk Game
· Disney Junior Minnie Mouse Dress Up Trunk Set
· Monster Jam 24V Grave Digger Ride On in a variety of colors
· Monster Jam Freestyle Force Grave Digger
· Monster Jam Grave Digger
· Monster Jam Truck Wash Set
· National Geographic Pottery Wheel Kit
· National Geographic Hobby Rock Tumbler
· National Geographic Kids Chimpanzee Care & Nurture Vet Set
· National Geographic Earth Science Kit
· National Geographic Construction Model Kit
· National Geographic Mega Fossil Dig
· Paw Patrol Cruiser Roller Coaster
· Playskool Peppa Pig Sit ‘n Spin
· PJ Masks Launching Submarine
· Disney’s Raya and the Last Drago Color Toy
· Disney Raya and the Last Dragon Land of Kumandra Set
· Disney’s Raya and The Last Dragon Color Splash Raya and Sisu
· Raya’s Journey Board Game
· Roblox Action Collection – Ninja Legends Deluxe Playset
· Ryan’s World Lost City Adventures – Mega Adventure Chest
· Funko Pop Space Jam
· Star Wars Galactic Snackin’ Grogu
· Star Wars Galactic Snacking Grogu
· Star Wars Galactic Snackin’ Grogu
· Star Wars the Armorer’s Mandalorain Forge Building Kit
· Pop! Star Wars
· Star Wars Galaxy of Adventures Mandalorian 5″ Figure
· Imaginext DC Super Friends Transforming Bat-Tech Batbox
· UPS Pullback Truck Fonte: https://globaltoynews.com/
